How to Wear the Barbiecore Trend
Margot Robbie on the set of Greta Gerwig's Barbie movie.
If you're a person who uses the internet, you've likely seen photos of Margot Robbie and Ryan Gosling rollerblading around the set of the new Barbie movie with bleach-blond hair, sparkling smiles and a whole lot of neon-pink clothing. And if you're an adult of a certain age who grew up pining for a Barbie Dreamhouse or Barbie convertible, you may be experiencing some major flashbacks.
The hype surrounding the movie—plus a crazy-popular hot-pink runway collection last year by luxury fashion house Valentino, which worked with the color gurus at Pantone to concoct its custom fuchsia color, PP Pink—have helped kick off one of the hottest trends right now: Barbiecore. We don't think the trend will subside with the release of the movie, either.
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Movie aside, Valentino creative director Pierpaolo Piccioli sums up why celebs like Lizzo, Harry Styles and Kim Kardashian are donning so much pink: "Pink [is] a manifestation of the unconscious and a liberation from the need for realism," he wrote on the Valentino website. "It enhances individuality, capturing values and feelings."
Here are a few pieces from local shops that will help you embrace your inner doll and possibly inspire future outfits. In the immortal words of Aqua: "Come on Barbie, let's go party!"
Impala quad skates in pink tartan
Image: T. Georgiano's
Impala Quad Skates in Pink Tartan, T. Georgiano's Local
$109.95
1409-B First St., Sarasota, tgeorgianos.com
If those images of Robbie and Gosling rollerblading around the Barbie set are making you want to strap on your skates, look no further than this darling pair from T.Georgiano's. The pink tartan print and hot-pink wheels up the ante on the fashion. You'll be proud to lace 'em up at the roller rink (or just in your driveway).
Camilyn Beth's Go-Go Dress
Image: Courtesy Photo
The Go-Go Dress, Camilyn Beth Local
$390
75 S. Palm Ave., Sarasota, camilynbeth.com
You'll be the life of the party in this striking fuchsia frock from local designer Camilyn Beth. We love the empire waist and ruffled neckline with its pretty gold buttons down the back.
Influence Style's Sandrine mini dress
Image: Courtesy Photo
Sandrine Mini Dress, Influence Local
$100
474 John Ringling Blvd., Sarasota, influencestyle.com
This statement-making dress by Influence's house brand Ellen Anne, with its deep V-neck and puffed sleeves, is perfect for your next summer formal event. And the bubblegum-pink color is perfectly Barbie.
Prozena Schouler square strappy sandals
Image: Lotus
Proenza Schouler Square Strappy Sandals, Lotus Local
$795
1462 Main St., Sarasota, lotussarasota.com
Looking for a statement shoe? We give you these Proenza Schouler sandals in fuchsia satin, which incorporate another of-the-moment trend: the square toe. Made in Italy, these heels have silver hardware at the ankle, a padded insole and a high heel that's not too skinny, meaning they're comfortable, too.
Nars lipstick in Schiap
Image: Nars
Nars Lipstick in Schiap, Sephora Local
$26
140 University Town Center Drive, Suite 279, sephora.com
Valentino may be playing a big part in rejuvenating our love of hot pink, but designer Elsa Schiaparelli was the O.G. pink lady. According to the Metropolitan Museum of Art, Schiaparelli loved her signature "shocking pink" because "it represented her desire to shock those around her with her unique and sometimes avant-garde designs." This beloved color from Nars, named after Schiaparelli, pays homage to the designer and is the perfect statement-making lip color. If you've been wanting to switch out your classic red, try this.
Lisa Marie Fernandez Yasmin Maillot, Lotus Local
$395
1464 Main St., Sarasota, lotussarasota.com
Make a splash at the beach with bright-pink one-piece from swimwear darling Lisa Marie Fernandez. The seersucker suit wraps in the front and has an adjustable drawstring rope belt that cinches at the waist, molding to the body for a perfect fit.
Essie nail polish in Sleepover Squad
Image: Essie
Essie Nail Polish in Sleepover Squad, Target Local
$9.99
5350 Fruitville Road, Sarasota, target.com
Dip a toe—or a fingernail—into the Barbiecore trend with this color from Essie, which boasts the fun name "Sleepover Squad." It's a great way to try out hot pink without committing to a full-on lewk.
Valentino Rockstud PVC thong sandals
Image: Saks Fifth Avenue
Valentino Rockstud PVC Thong Sandals, Saks Fifth Avenue Local
$450
140 University Town Center Drive, Sarasota, saks.com
A round-up of all things Barbiecore would be incomplete without a piece of Valentino—and for sunny Sarasota, we like these Rockstud sandals, which are as easy to wear to the beach with a swimsuit as they are with jeans to a dinner date.
Tory Burch raffia tote
Image: Courtesy Photo
Tory Burch Ella Raffia Tote, Saks Fifth Avenue Local
$298
140 University Town Center Drive, Sarasota, saks.com
This Tory Burch tote hits two major trends: raffia, which is everywhere right now, and Barbiecore. Big enough to hold a water bottle, book, snack and, of course, SPF, we think it's the perfect beach bag for summer 2023.
